Sprint Targeting Uncertain T-Mobile Customers With Credit [Update 2]
It’s been no secret that Sprint has a beef with AT&T’s current attempt to buy T-Mobile. CEO Dan Hesse has publicly called it bad for competition, saying “If AT&T is permitted to devour one of the two remaining independent national wireless carries, while the rest of the world achieves advances in technology and innovation for the 21st century, the U.S. will go backwards- toward last century’s Ma Bell.” In an interesting yet competitive spin, we’ve received yet another internal Sprint document from one of our beloved Super Spies. The document gives up info on an upcoming promotion that the Now Network will be running aimed specifically at T-Mobile customers on the fence about this whole AT&T thing. The offer will allow T-Mobile customers the option to port their existing number over to Sprint and receive a credit for their early termination fee with T-Mobile. In the event the acquisition falls through and they wish to return to T-Mobile, Sprint will credit their early termination fee. This sounds like an interesting offer for those looking to test the waters, but be sure to act fast, because the document states the promotion ends on July 23rd. We’ll have more information as this further develops.
Update: This promotion will initially be aimed at business customers and evaluated for future use with non-business accounts.
Update 2: In an email sent to CNN Sprint has now confirmed that this promotion is available for both consumer and business accounts, with business customers receiving up to $175 in credit and individuals receiving up to $125 in credit. Sprint is now claiming that the offer is valid for those switching from any rival carrier.